MY WORK

STRATEGIC ADVISORY FOR GLOBAL SPORTS BRAND

Advising on a multi-region growth strategy for a stagnating sports and fashion brand after years of growth. Working across various BUs and regions to identify key growth areas, piecing together consumer needs, opportunity gaps, brand strengths and cultural trends. Delivering concise and actionable recommendations linked to medium to long term organisational strategy

REDESIGNING CONSUMER PERCEPTION TRACKING FOR GLOBAL HEALTH AND WELLBEING BRAND

Tasked with using existing budget to redesign out-of-date brand perception tracking research. Enabled the business to align high spend consumer tracking to measure consumer perceptions of multiple BU strategies, increasing audience reach. Inclusion of agile, ad hoc modules to ensure relevance and adaptability when needed.

ADVISING ON NEW ONLINE MARKETPLACE FOR A LEADING ONLINE PROPERTY BRAND

Designed and delivered end-to-end concept to launch project for leading online property search brand. Grounded in consumer and business needs-based insights. Played a critical role in advising on all aspects of design and launch including opportunity size, gap identification, product design, UX testing, pricing and communication strategy